Four Questions to Ask at an AEC Marketing Position Interview
In the Architecture, Engineering, and Construction (AEC) industry, the diversity and scale of firms can significantly impact your role and responsibilities. Entering the AEC industry as a marketing professional without a clear understanding of the expectations and the specific challenges can be daunting.
Consider asking the following four key questions to gain clarity and ensure you're well-prepared for what lies ahead. These inquiries aim to shed light on the company's processes and the state of its marketing infrastructure, both of which are crucial for your success in your role.
Supervisory Structure and Mentorship: Can you describe the supervisory structure for this role, explicitly detailing who I would report to and their role within the organization? If my direct supervisor isn't specialized in marketing, how will the company ensure I receive the necessary mentorship and guidance in my marketing responsibilities?
Marketing Infrastructure and Information Sharing: How current is the company's marketing data and technology infrastructure? Can you explain how marketing information is managed, updated, and shared across different locations to ensure consistency and efficiency in a firm with multiple offices?
Project Pursuit Process: Could you outline the process for identifying, pursuing, and securing new projects? Specifically, how are decision-making responsibilities distributed during this process?
Growth Strategy and Marketing's Role: What are the firm's short and long-term growth objectives, and how is the marketing department expected to contribute to achieving these objectives?
