Our Courses
Our current course offerings span Architecture, Engineering, and Construction (AEC) industry, marketing essentials, proposals, and digital marketing and content. Select a single course or the full program to equip yourself with the skills needed to thrive.
Introduction to the AEC Industry
$275.00
This course offers a foundational understanding of the AEC industry, covering key disciplines, market sectors, and the processes involved in planning, designing, and building. Intended for marketers and professionals aiming to support AEC firms effectively.
AEC Marketing Fundamentals
$275.00
This course provides an in-depth overview of the marketer’s role within AEC firms, focusing on essential areas such as marketing materials, publications, award submissions, conferences, and advertisements. It equips you with practical knowledge typically gained through years of industry experience.
Proposals 101
$325.00
This course covers the core responsibilities of marketing professionals in responding to proposals, including planning, due diligence, organization, strategic thinking, and collaboration. It offers actionable insights and guidance to streamline the proposal process, drawing from real-world experience.
Digital & Content Marketing
$325.00
Learn how to strategically manage websites, social media, SEO, email campaigns, and more. This course helps you move beyond an ad hoc digital strategy to create well-planned, research-based, and analytics-driven content strategies.
Coming Soon
Business Development
Business development is a dynamic process influenced by a firm’s size and services. This course offers a clear approach to creating a business development plan, addressing key considerations, leveraging team strengths, and emphasizing the importance of client retention and networking.
Research
Techniques
Building on insights from Introduction to the AEC Industry, this course delves into industry trends, economic shifts, and solicitation tracking to help firms stay competitive. Participants will learn strategies to identify market opportunities, secure funding, and assess clients, strengthening their pipeline for long-term success.
The Marketing Playbook
To succeed in the fast-changing Architecture, Engineering, Construction (AEC) industry, professionals need more than basic knowledge; they require actionable strategies and practical tools. The AECO Marketing Program addresses these needs by equipping participants with essential skills for effective AEC marketing.
Structured in courses, the overall program covers key areas such as industry dynamics, proposal development, branding, and digital marketing. Participants will become familiar with topics like collateral materials, conferences, and award submissions, while gaining hands-on experience in responding to RFPs and executing targeted campaigns. Flexible and adaptable, the program caters to individual roles and organizational requirements, providing valuable resources including templates, glossaries, and expert insights. This comprehensive approach ensures participants have actionable tools to thrive in the competitive AEC industry.
Course Structure
Our program is designed to provide a comprehensive yet flexible learning experience. Each course is structured to guide you through key aspects of AEC marketing with engaging content and practical applications.
Organized Learning – Courses are divided into lessons that cover industry dynamics, proposal development, branding, and digital marketing.
Interactive Lessons – Each lesson includes a recap, glossary, quizzes, and assignments, reinforced with instructional videos, expert insights, and real-world case studies.
Practical Resources – Access downloadable documents and templates to apply your knowledge to real-world projects.
User-Friendly Platform – Your personalized dashboard allows you to browse materials, track progress, and revisit any course or lesson at any time.
Flexible Completion – Courses take between 15 to 30 hours to complete, depending on your background and experience.
Certification – Upon completing the four fundamentals courses, you will receive a Certificate of Completion to showcase your expertise.
Available Discounts
We are pleased to offer special pricing for 2025 as we introduce this program to the AEC community. This is an excellent opportunity to access quality training at a competitive rate. AECO is committed to making our courses accessible, particularly for those pursuing AEC marketing careers. Review the options to see if you or your firm qualify for a discount.
Recent Graduates
This program is free to recent graduates who meet the eligibility criteria. These criteria are designed to identify candidates with the potential to thrive in a meaningful career in the AEC industry—not just land a job.
Certified Micro and Small Business
Certified Micro and Small Businesses who meet eligibility criteria will receive a major discount. Find out if your business qualifies.
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Having no background in this industry before this course, I believe this training program was well-designed and has provided me with a good understanding of proposals and the AEC industry. The information was vast but clear and easy to follow.
- CAREER CHANGER
