#Hashtag Best Practices
Stay current by regularly monitoring hashtag performance and trending topics in your field. Tools like Hootsuite or Sprout Social can help track the effectiveness of hashtags and suggest new ones. Consistently apply hashtags across your social media platforms. If a certain hashtag resonates with your audience on Instagram, use it on LinkedIn or Twitter as well.
Use Relevant Hashtags
Industry-Specific - Use hashtags that are specific to architecture, engineering, and construction, such as #Architecture, #Engineering, #Construction, #LandscapeArchitecture, or #UrbanDesign.
Indicate Project Type - Tailor hashtags to the type of project you're showcasing, e.g., #AffordableHousing, #SustainableDesign, #PublicSpaces, or #MixedUseDevelopment.
Trending Topics - Leverage popular industry trends or topics, such as #GreenBuilding, #ResilientDesign, #SmartCities, #ModularConstruction, or #NetZero.
Location-Based - Include hashtags that target the geographic area of your projects, such as #SanFranciscoArchitecture, #BayAreaConstruction, or #NewYorkEngineering, to help attract local clients and collaborators.
Create Branded Hashtags
Develop a unique, firm-specific hashtag that can be used across all your posts to help establish your brand identity and use it consistently. For example, #YourFirmNameProjects or #YourFirmNameDesigns. Encourage clients or collaborators to use your branded hashtag when mentioning your work.
Balance Popular and Niche Hashtags
Popular Hashtags - Mix in high-traffic hashtags like #Design, #Building, or #Sustainability to increase visibility to a broader audience.
Niche Hashtags - Use more specific hashtags, such as #LandscapeRestoration or #HistoricPreservation, to connect with a highly targeted and engaged audience.
Shout Outs
Clients and Partners - Tag clients or project partners by using their relevant hashtags and handles. This fosters collaboration and exposes your work to their networks.
Events and Campaigns - Incorporate official event and campaign hashtags such as #AIAConference, #Greenbuild, or #WorldArchitectureDay, to increase engagement with professionals and thought leaders. You can create campaign-specific hashtags for your own initiatives or events (e.g., #YourFirmNameInnovationSummit).
Certifications - Highlight your firm’s unique skills and certifications using hashtags like #LEEDCertified, #BIM, #OSHA, or #DBIA.
Heed the Limits
On platforms like Instagram, 5–10 relevant hashtags are ideal. For LinkedIn and Facebook, 2–3 are sufficient.