Be part of an industry shaping the way we live, work, and play.
The AEC industry is growing and resilient
The Architecture, Engineering, and Construction (AEC) industry is at the forefront of innovation, driving advancements that shape our world for a more sustainable and interconnected future. It is dynamic and ever-evolving, requiring marketing professionals to constantly learn and grow, from professional skills to specialized knowledge of the markets that AEC companies serve.
The AEC industry consistently ranks among the 15 most prominent industries in the country and continues to grow, driven by urbanization, infrastructure renewal, and sustainable development trends. Its employers make up roughly 5% of the U.S. workforce.
Despite economic fluctuations, the sector remains resilient due to its foundational role in shaping the built environment and responding to evolving societal needs. From designing energy-efficient buildings to managing complex infrastructure projects, the AEC industry offers diverse career opportunities, ensuring long-term demand for marketers.
A place to make
an impact
Marketing in the AEC industry is an essential role that drives business success. As a marketing professional, you'll be integral to crafting compelling responses to project solicitations, showcasing your firm’s unique services, and building vital relationships with clients and partners. You'll work closely with technical experts to articulate your firm's distinctive values and benefits, helping to secure projects and establish a strong, sustainable brand. This brand will resonate with clients, employees, and the community, ensuring your firm's lasting impact and success in a competitive market.
A variety of opportunities
There are several career paths and growth opportunities available once you have developed a solid foundation as a marketing coordinator. Whether you're interested in graphic design and branding, digital marketing and content, or business development, you can choose a focus that's right for you.
And with over 75,000 firms to choose from, the AEC industry offers a variety of offerings, ranging from boutique to global, single-disciplinary to multidisciplinary, and single-market to multiple-market.
The built environment encompasses a vast array of structures and spaces. It includes everything from homes, schools, and hospitals to parks, streetscapes, and large-scale infrastructure like bridges and airports.
Why does AEC Marketing require special training?
College graduates with marketing degrees are able to land an entry-level position in many industries with little-to-no related industry experience. But, unlike other industries, the AEC industry is very complex. It’s helpful, if not critical, to have AEC industry knowledge to land an entry-level position and be successful.
Entry-level Marketing Role
Entry-level AEC marketing roles provide opportunities and responsibilities for collateral development, digital marketing, content creation, proposal coordination and much more.
Market research
Third-party media and awards
Digital marketing
Client outreach
Coordinating and working on photoshoots
Coordinating and attending conferences
Event planning
Proposal win/loss analysis
Annual and project budgets
Proposal responses
Project and client pursuit presentations
Thought leadership activities
Marketing and sales collateral development and organization
Graphics
Printed brochures and other publications digital images
Displays
Assist or lead:
