Get ready for a
professional career in the Architecture, Engineering
and Construction Industry

Build a Career

Embark on your learning journey with AECO!

Our online course will prepare you for a professional career in operations, marketing, or business development. Why the AEC Industry? The AEC industry offers promising growth prospects, featuring consistent demand, lucrative earning potential, and a diverse range of employers to select from. Join an industry that is advancing sustainability, mitigating climate change, and reshaping the way we experience and interact with our environments, whether it's where we live, work, or play.

AEC Marketing Academy

The need to fill entry-level marketing positions is always in high demand in the AEC industry. Hiring managers place a high value on candidates who have industry knowledge. Get a leg up by taking our online course.

  • On-Demand Learning

    On-Demand Learning

    Our self-paced, interactive training program allows you to access the material quickly and on your schedule.

  • Focus on the Practical

    Develop a solid foundation in industry-specific knowledge and acquire hands-on marketing skills right from the beginning.

  • Get Job-Ready

    Upon completing the program, you will receive support with resume building and interview preparation.

AEC is the 13th largest industry in the country.

Average salary starts at $53,000/ year and can grow beyond $150,000.

AEC is the 13th largest industry in the country. Average salary starts at $53,000/ year and can grow beyond $150,000.

Course Overview

Our comprehensive program integrates theoretical knowledge with practical experiences. It will equip you with the skills and insights needed to excel in various AEC industry operations, marketing, and business development roles. Whether your interest is in working for design, engineering, construction, or consulting firms, this course lays a solid foundation for your career path.

Additionally, the AECO training program has integrated soft skills throughout its curriculum. This is particularly useful if you seek a marketing or business development career.

  • Learn the expectations for marketing professionals, the core skills required for success, and fundamental job position elements such as technology, information organization, and data management.

  • A comprehensive overview of essential aspects within the AEC industry, encompassing the disciplines and firms involved in the planning, design, and construction. Additionally, you will acquire insights into market sectors and project funding sources.

  • You will learn how to create effective marketing materials such as resumes, project cut sheets, and source photography. You will gain insight into crafting successful award submissions, creating speaking proposals, managing email campaigns, and branding for technical leaders. Additionally, you will explore sponsorship and advertising strategies and acquire the skills to manage media and publications lists to gain a comprehensive overview of AEC marketing fundamentals.

  • Delve into the intricacies of proposal strategy and preparation, submission, and post-submission processes within the AEC industry — from the go/no-go decision to debriefing.

  • We will explore the theoretical aspects of an effective content marketing strategy and how to use digital marketing (social media, PPC, and email marketing) and analytics to maximize reach, positioning, and engagement.

  • Learn how to generate leads, build relationships, and increase revenue. Master client and project pursuit strategies using conferences and CRM systems.

  • Analyze global, national, regional, and local market influences on the AEC industry. Utilize essential resources to evaluate these influences,

  • Learn how projects are funded by reviewing and interpreting budget reports from various agencies and institutions. Identify potential projects and understand their funding sources.

  • You will learn to evaluate potential Owner Clients' financial status, needs, and industry standing, and analyze SEC Annual Filings. You'll understand how global real estate firms raise capital and manage portfolios. Additionally, you'll gather key information for campus design and development and assess AEC firms' financial health and organizational fit for partnership.

What to Expect

Our on-demand course is designed to provide you with a thorough understanding of the AEC industry and marketing and business development roles. The materials are organized into Modules, with each Lesson breaking down the content for easy learning. After each lesson, you'll complete Knowledge Checks to track your progress and reinforce your understanding. Some Lessons go in-depth when needed, featuring input from industry professionals and providing downloadable resources.

  • Crafting persuasive proposals

  • Managing robust digital marketing and social media campaigns

  • Supporting a company's brand in multiple realms

  • Executing thorough market research

  • Understanding core business development methodologies

Approaching Launch

We have completed Modules 1, 2, and 3, and Module 4 will be ready in September 2024. Sign up to receive updates and notifications.

AECO is on a mission -
to train the next generation of marketing professionals for the built environment.

We believe that everyone, irrespective of their background, education, experience, or disposition, can achieve success if they are willing to invest the time to learn, work diligently and, most importantly, are given the opportunity.

We’re offering online training where you can learn from experts in the AEC marketing and business development field.

FAQ’s

  • This training program is designed to prepare recent graduates, especially those with marketing degrees, and aspiring marketing professionals looking to gain insight into the AEC industry. This program is also beneficial for those transitioning careers or individuals currently in administrative or other support roles aiming to progress into marketing and business development roles. Eligibility requirements include:

    • Associate’s Degree or higher (completed or in progress)

    • U.S. citizenship or legally authorized to work in the U.S. without restriction

    • 21 years or older

  • As a self-paced online program, the time required to complete it depends on your commitment and the modules you choose. For those new to the AEC industry, we offer support whether you're a recent graduate or re-entering the workforce. With a commitment of 5 hours per week, you can complete the program in 4.5 months. This program provides the flexibility to progress at your own pace while accommodating your existing responsibilities.

  • The AEC industry is intricate, and industry knowledge is a considerable advantage, if not a necessity, for candidates to secure an entry-level position and thrive in their careers.

  • • This is a beginner-friendly program with no prerequisites of industry knowledge, but ideal candidates will have the following core skills:

    • Strong written and verbal communication skills

    • Software savvy or prior experience with Adobe applications like InDesign and Photoshop

    • Proficient in Microsoft Word and PowerPoint; some proficiency in Microsoft Excel

    • Ability to meet deadlines

    • Project management and organizational skills

    • An interest in architecture, engineering, construction, or related fields, such as sustainable design

  • For detailed pricing information, please get in touch with us directly. We offer customized solutions tailored to your needs and are happy to discuss the best options for you.