Learning Blog
Sharing what we’ve learned marketing AEC firms big and small.
Measuring a Project’s Success
To measure the success of projects across various sectors, the AEC industry uses specific metrics tailored to each sector's unique requirements.
LEED & Other Green Building Certification Systems
There’s a rising demand for buildings and infrastructure that minimize environmental impact, conserve resources, and promote human health and well-being. Many sustainable projects benefit from certification as such, to measure a project’s performance as well as to promote its achievement. We help break down the alphabet soup of sustainable certifications in this post.
Small and Disadvantaged Business Certifications
An overview of Small and Disadvantaged Business Certifications - what each one means and whether your firm qualifies.
Environmental, Social & Governance (ESG)
In response to growing environmental concerns and social responsibility, businesses within the AEC industry are increasingly integrating Environmental, Social, and Governance (ESG) principles into their operations. ESG refers to a set of criteria that investors and stakeholders use to evaluate a company's sustainability and societal impact.