Learning Blog
Sharing what we’ve learned marketing AEC firms big and small.
Data Visualization
Show, don’t tell your company’s statistics with infographics. Infographics engage your audience with creative visuals that cut to the chase.
Color: Knowing RGB and CMYK
Know which color systems are most-used for screen and print. Understand the differences between so that your photos and graphics display the way you designed them.
Vector vs. Raster
What are the differences between Vector and Raster file formats for images? You want to get this right if you are printing anything - from business cards to site signs.
Image File Types
Confused about the alphabet soup of image file types? When do you use a jpeg, png, tif? We break down what you need to know for best results.
Graphic Design Programs & Trainings
A quick rundown of the most-used graphic design programs for AEC collateral. Get to know popular graphic design tools and how to get trained in each.
Fonts, Fonts, Fonts
Oh the fonts you’ll use! Here’s a very short introduction to the world of fonts and how to use them from a graphic design point of view.