Learning Blog
Sharing what we’ve learned marketing AEC firms big and small.
Culver City Proposal Analysis
Johnson Fain won this pursuit. Why? See our anaylsis of the selection.
But I’m a subconsultant
The proposal process often differs for subconsultants who are on teams led by prime firms. Here are some best practices for working with primes on proposals.
Marketing Strategies Big and Small
Marketing strategies and a case study on getting your firm’s name out there
5 Effective Ways to Better Understand Your Audience
Whatever you’re writing - firm introductions, bios, social media posts, or advertising copy - you’re writing for an audience. We’ve gathered some effective strategies for AEC firms to gain a deeper understanding of their audience—including existing and potential clients.
LEED & Other Green Building Certification Systems
There’s a rising demand for buildings and infrastructure that minimize environmental impact, conserve resources, and promote human health and well-being. Many sustainable projects benefit from certification as such, to measure a project’s performance as well as to promote its achievement. We help break down the alphabet soup of sustainable certifications in this post.
Small and Disadvantaged Business Certifications
An overview of Small and Disadvantaged Business Certifications - what each one means and whether your firm qualifies.
Environmental, Social & Governance (ESG)
In response to growing environmental concerns and social responsibility, businesses within the AEC industry are increasingly integrating Environmental, Social, and Governance (ESG) principles into their operations. ESG refers to a set of criteria that investors and stakeholders use to evaluate a company's sustainability and societal impact.
Data Visualization
Show, don’t tell your company’s statistics with infographics. Infographics engage your audience with creative visuals that cut to the chase.
Color: Knowing RGB and CMYK
Know which color systems are most-used for screen and print. Understand the differences between so that your photos and graphics display the way you designed them.
Vector vs. Raster
What are the differences between Vector and Raster file formats for images? You want to get this right if you are printing anything - from business cards to site signs.
Image File Types
Confused about the alphabet soup of image file types? When do you use a jpeg, png, tif? We break down what you need to know for best results.
Graphic Design Programs & Trainings
A quick rundown of the most-used graphic design programs for AEC collateral. Get to know popular graphic design tools and how to get trained in each.
Fonts, Fonts, Fonts
Oh the fonts you’ll use! Here’s a very short introduction to the world of fonts and how to use them from a graphic design point of view.